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Mesa redonda: “Market Cultivation in Third-Tier Cities in China”

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26 Mayo, 2016 5:30 pm - 9:00 pm

Grand Kempinski Hotel Shanghai

1288 Lujiazui Ring Road Pudong, Shanghai 上海市浦东新区陆家嘴环路1288号


Metro más cercano 最近地铁站

Lujiazui, Linea 2, Salida 2 陆家嘴站2号线2出口

Bus más cercano 最近巴士站


During the past few years Shanghai has been named “the most expat-friendly city” in China several times. Foreigners coming to work here enjoy a wide variety of imported products, as well as excellent service standards. The same situation can be seen in Beijing, Guangzhou, Suzhou, etc. However, when it comes to the third-tier cities, most of the time people do not have access to imported foods and beverages, and hence are unaware of, for instance, a good coffee product, chocolate, tea or cheese. The service standards usually prove to be insufficient as well.

The event will feature a keynote speaker, a panel discussion, and roundtable discussions in order to address issues on cultivating markets in third-tier cities better. The roundtables will present their findings by addressingthe following questions:

1. What is the right time to introduce new product/service in a third-tier city in China?
2. What is the most efficient method to successfully introduce new product/service in such circumstances (physical presentation, social media, advertisement, etc.)?
3. How do you find the right target market for your product/service?


Huber Yu – Managing Director, Rational China
Werner Schuppisser – CEO, Sinodis
Liu Shu – General Manager, Lavazza Coffee

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